Semantics is the branch of linguistics which studies meaning in language. Semantic analysis, a form of artificial intelligence (AI), is a mathematical and statistical technique for extracting and representing the similarity of meaning and association of words and passages by analysis of large bodies of text.
Search engines are increasingly using semantic analysis technology to measure the relevancy of competing web pages against various search queries to determine what a page is about outside of specifically matching search terms.
Every word on your web site is important, not just keywords and phrases. SEMLogic™ uses semantic analysis in examining a company’s online competition and identifying patterns and trends as well as establishing what search engine crawlers are recognizing as the strongest supporting words.
It produces intelligence that enables Fortune Interactive to build and greatly enhance the content of your web site. This improves its visibility on search engines and generates significantly increased traffic.