Reputation Monitoring Services

The most recent findings from the Pew Internet & American Life tracking surveys and comScore Media Metrix estimates 60 million American adults are using search engines on a typical day.

Do you know what is being said about your company?

If you've ever tried to track your online reputation (or your competitor‚s) you&spquo;ve likely realized that monitoring thousands of news sites, millions of Web logs (blogs), message boards and user groups can be a daunting and time consuming task. In addition, being able to foresee what online content will become visible in search engine rankings can be a guessing game.

Your company's reputation is its most important asset - being immediately aware of a negative or erroneous article, blog post or forum comment can mean the difference between a proactive and a reactive response.

What is being posted about your company on message boards? What blogs have reviewed your new product? How can you determine what online postings "have legs" and require an urgent plan of action?

Fortune Interactive's area of expertise is Internet marketing and branding. Everyday our professionals help companies increase their online visibility via search engine optimization, pay-per-click advertising and blog marketing. This knowledge is essential when it comes to understanding the nuances of consumer generated media, the reach of viral marketing and how search engines categorize information.

What are the benefits of Fortune Interactive's "Real Time" online reputation monitoring?

Monitoring your company's online reputation will help your company in many different ways including:

  • Crisis communication – React quickly to erroneous comments or stories about your company, executives and products/services.
  • Control rumors and false allegations – Take action to correct a false rumor before sites start linking to it and it gains further visibility.
  • Competitive intelligence – Be aware of your competitors&spquo; efforts and how they are being received by consumer generated media (blogs, message boards, etc.).
  • Leverage developing trends – Get a jump-start on your competition by identifying new product and service trends early on and determine how to best leverage these opportunities.
  • Monitor marketing efforts – Track the reach of your company‚s marketing and public relations efforts as they pertain to the online community.
  • Expand outreach efforts – Determine influential industry blogs as well as identify key online influencers for lead generation and media outreach purposes.
  • Add positive content to your website – Further leverage link and keyword-rich online placements by posting them on your company website (or blog) to increase your search engine visibility.

How is Fortune Interactive‚s online reputation monitoring different?

When you retain Fortune Interactive's online reputation monitoring service, your team consists of an account analyst with public relations experience as well as a search engine marketing professional with an understanding of what factors search engines use to determine how information gets ranked.

Fortune Interactive's online reputation monitoring service is not an automated search engine that sends information to your inbox. All placements are reviewed thoroughly by your analyst to ensure they have been reviewed for duplicate entries and are free of irrelevant mentions.

In addition, our search engine marketing expertise provides you with invaluable insight into the potential reach of online content with an emphasis on search engine visibility.

After an initial consultation to determine your needs, Fortune Interactive creates a customized online reputation monitoring package that is designed to fit your specific concerns and needs. In addition, we offer short term contracts that are ideal for product launches, seasonal sales and crisis situations.

Never again be in the dark when it comes to your company's reputation, your competitor‚s actions or your industry's trends. Trust the industry professionals at Fortune Interactive and add them to your marketing team.

Get active about how people perceive your brand. Contact us today for a free consultation and see how Fortune Interactive can give your company a competitive edge. For more information call (919)790-8792.