Fortune Interactive Launches SEMLogic™ Competitive Intelligence Solution for Corporate Search Engine Marketers

RALEIGH, N.C.-- October 10, 2006 --Fortune Interactive LLC (www.FortuneInteractive.com), a full-service search engine marketing firm specializing in organic search engine optimization (SEO), today announced the launch of its SEMLogic™ Competitive Intelligence Solution for corporate search engine marketers.

Search marketers now have access to the insight provided by SEMLogic™ via a web-based, interactive reporting module. Each keyword specific SEMLogic™ Competitive Intelligence Report contains an in-depth analysis of a company's competitors unveiling all their strengths and weaknesses pertaining to the most important ranking factors, both on-page and off-page.

Fortune Interactive's proprietary SEMLogic™ technology uses semantic analysis, artificial intelligence and quantitative analysis in examining a company's online competition and identifies key patterns and trends that point toward how search engines are determining rankings. The technology, which analyzes more than 100,000 data points of on- and off-page factors, also uncovers what search engine crawlers are recognizing as the strongest supporting words and themes for proper content development.

Up until now, only Fortune Interactive search marketing professionals had access to the insight provided by SEMLogic™. The SEMLogic™ Competitive Intelligence Solution allows us to provide the SEO community with quantitative data for use in formulating advanced optimization strategies. This exciting new technology brings a level of precision to SEO not ever seen before.

Third party search marketers have been asking for access to SEMLogic™ for some time. The SEMLogic™ Competitive Intelligence Solution answers the market need for a level of certainty in search engine optimization. It is ideal for marketers looking to bring accuracy to their in-house SEO campaigns.

The SEMLogic™ Competitive Intelligence Solution will be unveiled at the Council for Entrepreneurial Development's (CED) Tech 2006 Conference on October 11. The annual event, which showcases innovative and emerging technologies, draws hundreds of investors, potential strategic partners and customers, corporate executives and entrepreneurs. SEMLogic™ was chosen by the selection committee to be a Demo Participant. The North Carolina CED is the largest and oldest entrepreneurial support organization in the country.

About Fortune Interactive

Fortune Interactive is a full-service interactive marketing agency, specializing in search engine marketing and Web log (blog) marketing. Fortune Interactive utilizes SEMLogic™, its proprietary search research technology. The company is located in Raleigh, North Carolina.

For more information, visit www.FortuneInteractive.com