Landing page – Landing pages are pages that users would click through to from a PPC campaign or XML feed (that is, people "land" on a particular page as a result of search marketing efforts). For best results, these pages are highly targeted for the reader and specific to the PPC ad or feed description (for instance, if a PPC ad advertises a coat sale, sending prospects to the company home page would invoke frustrations and decrease conversions). Rewriting landing pages is one of the easiest ways companies can increase their conversion rates.
Link Anchor Text – The “clickable” part of the link structure. Using keywords in the link anchor text of your inbound links will help your search engine rankings for those keywords.
Example:
<a href=“http://www.yoursite.com”>This is the link
anchor text for this link</a>
Link Exchange – Placing a link to another website on your own site in exchange for a return link back. Also known as reciprocal linking.
Link Farm – A web page created solely for search engine ranking purposes that consists almost entirely of a long list of unrelated links. These types of pages are penalized by almost all search engines, including Google.
Link Popularity – A measure of how “popular” a web page is on the internet as measured by the number of inbound links pointing to your web page. Link popularity is one of the main factors used to help determine search engine rankings.
Linking – Placing a link to another web page (usually on another web site) on one of your own web pages.
Links – URLs placed within a web page so that when they’re clicked on the browser is served with a different web page, often on a completely different web site.
Log Files – Files that are constantly and automatically created and updated on your web server that provide very specific details about the activities taking place on your web site.
This includes referring URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits, and much more. Carefully reviewing your log files can provide valuable information about your site’s performance and visitors.